Video Marketing

Exploring the Benefits to Instagram Video Advertising

At one time long ago, what really generated sales for companies was the use of ‘Word of Mouth’ advertising. The advent of electronic media created more opportunities for businesses to expand their horizon and reach a greater audience. Today we have the Internet and on the internet we have the social platforms.

One very common thing in today’s world is the sheer spread of people on very different social platforms. As a result people don’t realize the power that exists when they dig deeper into advertising one these services. Today we shall focus on Instagram, the home of the selfie, and now video.

We all know of YouTube and how popular it is. 

But if there are a number of places you should advertise your business or place your video ad, then instagram should be the first. Instagram is a platform that holds visual content in large volumes and contains the numbers to boost your B2C business. Users on this platform come to see, hear and like, and using this platform allows you to broadcast your brand to over 700 million active users. 

A Great Marketing Potential for all B2C Companies

Compared to other social media channels, Instagram accounts have relatively high interaction levels. For instance, the average Facebook or Twitter user has an engagement rate of only 0.5 – 1.0%. The average Instagram account, though, has an engagement rate of  of 4.21%. This is really huge even when compared with the king of social networks – Facebook. 

Instagram is the new kid on the block that’s simpler to use, carries the love of the younger generation, and is poised to produce results for your business you would not have expected. 

They offer both free and paid marketing options to its users but of course split testing with paid advertising will yield maximum results. 

Benefits of Instagram Video

  • We know that video itself produces better results, but on Instagram, your videos need to be short and to the point. This forces media makers to hone in on their audiences needs which only benefits their other marketing efforts even more.
     
  • Instagram have users of close to a billion. This is great news for business owners interested in marketing their products or services! For a platform where video and images is valued and engaged with, video ads are sure to generate leads for your business.
     
  • Instagram is highly visual, and users that scroll through their feed are hyper alert, so grabbing their attention in this active state benefits your brand.
     
  • The Return of Investment on Instagram is very good because of the high engagement rates.
     
  • No one wants something popping up on their screens when they are engaged in content online. Video ads displayed on this platform are not in any way annoying to the user. They are displayed in a matter that creates engagement and lead to conversion or leads.
     
  • Instagram knows their audience and has highly targeted advertising options

The connection between Facebook – the largest online social zone- and Instagram makes Instagram a platform where your business or services must be marketed or advertised. Video ads on this platform are certainly going to receive engagement as long as they are of excellent quality, concise and express value. 

Download the app and see for yourself before your competitors do.